Forex brokers held their ground in search in 2026. Crypto exchanges and investing apps slipped (November update)

Mid-size forex and CFD brokers gained; the biggest names didn’t

Half of the forex and CFD brokers rose, led by FxPro, ADSS, Fusion Markets and ThinkMarkets. Several of the largest, though, cooled: IG, eToro, OANDA, FOREX.com and Capital.com all carry a Cooling trend. The gains came mostly from mid-size brokers rather than the market leaders.

The big crypto exchanges lost ground

Of the 8 crypto exchanges with the highest Market Signal, 4 cooled or declined (Coinbase, Binance, Kraken and KuCoin) and only 2 rose (Crypto.com and Gate). Crypto exchanges still have the highest average Market Signal of the three groups (53), so they remain very visible; they are just less visible than they were. Search interest in crypto tends to follow crypto prices, which may explain part of this, but our data shows what changed, not why.

Investing apps split in two

Baraka, moomoo, Tiger Brokers and Revolut gained visibility, while Webull, SoFi Invest, Wealthsimple, Trade Republic and Hargreaves Lansdown lost it, and Robinhood held steady. Being well known was no protection: 12 of 23 investing apps cooled or declined, including several of the most visible brands in the group.

When the trend label and the score disagree

tastyfx and Public carry a Rising trend but a low Momentum score. Their traffic grew over the window, but it swung sharply from month to month, and Momentum penalises that volatility while the trend label does not. We read that as growth that hasn’t settled yet.

Who is included. The 88 active trading platforms we track for Market Signal, the web-visibility half of the Coinish Score. Inclusion isn’t paid, commercial relationships don’t change these scores, and no platform saw the results before publication. IC Markets is shown but left out of the counts and averages because of a domain move.

Data. Organic search data for each platform’s own website from Ahrefs and Semrush, for the 12 months to October 2026, pulled on Nov 2, 2026. We publish only our own scores and labels, never either provider’s raw figures.

Momentum (0 to 100) combines six-month traffic growth, growth in top-10 keyword rankings and three-month growth in referring domains, from Ahrefs’ monthly history, minus a penalty for volatile month-to-month swings, scored relative to the group. Trend labels use the same three signals, with traffic measured over six and twelve months. Market Signal is our overall score for where a platform stands today. Full details are in How we rate.

Limits. These are estimates of each platform’s website traffic, a proxy for interest in the brand, not client numbers, trading volumes or quality. Multi-product brands (banks, super-apps) are measured on their whole website. A brand that moves to a new domain looks like a sudden riser on the new one, which is why we flag those. Platform types are our own grouping by what each brand mainly offers.